www.martonfinger.in the shopping website which is a startup comes under the article of company act 1872 and the company act 2013 as well. The company is registered under the jurisdiction of muzaffarpur. The company is also registered with the trade union of muzaffarpur and is allotted the trade license to work under muzaffarpur Municipal Corporation.

The company deals in e-tailing of various goods as in grocery, staples, household goods, disposable products, and in cosmetic product range which covers more than 350 brands with a product line and width of more than 10000. Currently Mart on finger has hosted near around 3000 products on its web portal covering around 320 brands.

The company is the leading e-tailer of Muzaffarpur Bihar and was started on 19^th May 2015, headquarter in muzaffarpur itself. The corporate office is in Aghoria Bazar Muzaffarpur.

Currently the company is giving its services to the people of muzaffarpur (urban) only. Mostly more than 700 (approx.) people have been enjoying the services across the various areas of the city. And the number is growing fast. The company is offering FREE HOME DELIVERY to all customers and the customers are given various ways to place their order viz. placing order on the shopping portal, they can place their order by making a phone call or sending a WhatsApp message to the issued numbers of the company. These phone calls and WhatsApp messaging has executes a great comfort for the customers to place their order if they lack in either time of technology.  These 2 options of placing orders becomes the innovation in the area of ecommerce market and our innovation has been copied by numerous newcomers in the industry.

HISTORY OF THE COMPANY

Established by Amrit Alok, MART ON FINGER is in the business of delivering grocery, staples, cosmetics and household needs to the people of Muzaffarpur Bihar. It started its operation in May 2015 in online and offline mode. The company offer the customer to place the order either through online portal www.martonfinger.in also the company has started 2 numbers for the customers on which customers can make a call or to place their order else they can WhatsApp their required stuff list to the same number and stuff are delivered in the fixed time slot.

The founder have a rich academics and industrial experience..

Amrit Alok is pursuing M.Phil. In computer application while he has completed his MCA from Galgotias colleges of computer science. He has worked with a collaborative workshop with Congnigent and also worked for the same company for some months.

In 2015-16, after starting the operations they company has gone through strategic tie-ups with all the major brands viz. HUL, P&G, ITC, PATANJALI, and with various cosmetic brands.

In 2016-17, total number of product hosted grown fast and reached up to 3000 and a total customer base grown up with a rapid speed.

Currently the company has a transaction of almost 700 regular customers with ATV (average ticket value) of 1200 to 1500. And the company is targeting for 1500 regular customer base at the end of current year (2022).

 

VISION STATEMENT OF THE COMPANY:

The company management is dreamer in nature and they always work for making their dream comes true. The company has a plan to cover all the major cities of the country. The path has been decided and the company is working to make their dream comes true.

The company has a vision to put a mark of Bihar in the industry as a company started from Bihar is ruling the market.

The company want to create numerous opportunities for the youth of Bihar for the job as well as for the farmers so that the crops grown by them shouldn’t be rotten rather they get a better market place to sell their crops at a better rate. They want to upgrade the life of farmers and it’s only possible if they get sufficient value of their crops.

MISSION AND VALUES

 

Their Mission:

To be the best e-tailer in the market, where ever the company operates. This doesn’t just mean being the largest or the most productive company in the market; rather it is a combination of several things like-

 

•Customer service of the highest order, priority is customer satisfaction

•Value for money for customers

•Professionalism and ethics in carrying out business

•Innovative offers and skims to cater to different needs of different customers

•Use of technology to improve service standards

•Increasing market share

 

Their Values:

•SATISFACTION: Providing the best quality product at the best rate in the market with time bound delivery of services will be our constant Endeavour. We will be doing this by tracking consumer’s shopping behavior considering the date of shopping, days of the week of shopping and their brand preferences.

•TRUST: We appreciate the trust placed by our services and quality we deliver regularly. Hence, we aim to focus more on the quality of goods and time bound practice and live up to this trust.

•INTERACTION: regular interaction with your customer turn them in a loyal customer. We take feedbacks related to product quality, delivery time, offers and schemes including the service and we implement their suggestions as much as possible. This practice makes your customer special.

 

• MARKET SHARE: the company is looking forward to cover at least 5% market share of muzaffarpur and start its services in different cities of Bihar including Patna, Gaya and many more.

 BRAND PERSONALITY

 

1. MART ON FINGER identity based on consumer perception and group aspiration.
2. Knowledgeable of the latest business practices; has incorporated the best but believes that ultimately successful business decisions are based on instincts rather than logical processes.
3. Values Indian traditional and rituals.
4. They work on knowledge management as the business environment is very dynamic in nature.
5. Constantly looking for new opportunities to grow business and make money.
6. Believes in ‘no guts, no glory’.
7. MART ON FINGER is seen as a leader in Muzaffarpur as e-tailer, not only in thoughts but also in their ability to spot opportunities and build on them.

 

 

 

MAKING OF A BRAND

 

1. Started operation in May 2015.
2. Need for exceptional services and quality product to establish brands image.
3. Need to create a brand platform that would be customer centric, relevant and emotionally compelling.
4. Based their brand positioning on providing all products at door step- “WE DELIVER YOUR NEEDS.”
5. Expressed through all customer touch points – Ads/Merchandising/freebies etc.

We trust in relation building with not only our customers but also with our suppliers and company personnel.

KEY IMPERATIVES OF COMPANY

 

To be a top three player in this industry in this, MART ON FINGER need to increase customer base through the cities where they start operations. More focused area must be the quality of the product and the quality of service they deliver through.

 

1. COMPANY MONITORED PROCUREMENT:  the ecommerce customers are always quality and discount prone. So if the company will have to procure the products at its own so that they can deliver best product at the best rate along with some of the lucrative offer. Loyalty points and cashback are also the want of customers. 

 

1. SELF MONITORED DISTRIBUTION CHANNEL: - outsourcing the distribution has been traditional for the ecommerce business, but in the segment of grocery product there needs a self-monitored distribution channel. It helps to monitor the quality of the product we deliver, return and replacement process becomes easy and hence service becomes better.

 

1. TEAM OF INFORMATION EXECUTIVE: - the company has decided that they are not giving any special product to the customer rather they are providing the same product the customer has been purchasing since years. So there must be needed a change in the shopping behavior of the customer. So they hire a team of people which is given responsibility to visit door to door to aware the customer about the company services and the benefits they will get and this practice give a great boost in enlargement of market share.

 

1. BETTER SERVICE DELIVERY EVERYTIME: - MOF assures their customer that they will receive better service every time guaranteed. MOF are providing very flexible delivery hours to their customers working on 7 days.

 

1. WOM BY CUSTOMERS: - they consider that “one satisfied customer is the root of numerous customers”, as mostly ladies are our customers. So they always try to deliver the best service to the customer and this reduces huge advertisement and promotional cost. Word of mouth (WOM) is also most effective way of promotion while delivering services.

 

OUR STRENGTHS AND CUSTOMERS BENIFITS

 

Our key strengths

 

As an ecommerce company we respect the requirements of our customers and this understanding helps us to create our strengths.

 

Range of PRODUCTS

 

We have a range of product from various companies befalls in any of the categories. A large choice and the best rate always becomes the attraction for customers.

 

OFFERS and SCHEMES

 

Best quality product and the best rate is the basic need of customers, we need to provide them some lucrative benefits as in offers and schemes. We care the wants of our customers and we try to coup up with some offers every month. This practice also bind the customers with the company emotionally and economically.

 

BEST QUALITY PRODUCT

We believe to deliver the best quality product to the customer every time they place order with us. For all the packed products we assure that the product must be freshly packed and even by mistake the product must not reach the expiry date. For loose or open market product, we try to filter the product and remove all impuritiesif any found.

BEST SERVICES

Apart from the delivery of better products, we also makes sure that the product must reach by the customer before the delivery time assured. We also assure that the behavior of the distribution executive must be pleasant and convincible. If in case the customer wants any kind of return and replacement we try to make it as simple process as possible and let them feel fear free of online shopping. This aids a great endeavor to the trust building with the customers.

 

NO HASSLE AND STRESS FOR THE CUSTOMERS

Generally it has been seen that purchasing grocery is a bit tough as the customer needs to visit traditional stores and the stand in a que for their turn and then they get the products. The hassle is not over yet, the big job is to carry those stuff to home, traffic issues, finding places for parking and all costs.

MOF helps customer to shop the same products from sofa and enjoy service at home.

 

PAYMENT OPTIONS

As an ecommerce company we have given various choices for the payment to the customer viz. cash on delivery, payment by Online Payment Gateway Razorpay, Google pay, Phone pe and Paytm. After offering all such options of payment we still recommend our customer to make the payment once they receive the products ordered by them and after being satisfied with the quality of the product

Shipping Policy

Delivery Time is strat from 10am and last time will be 10pm.